Selected portfolio 02

Events

Entertainment, culture, education and community—produced with equal attention to the big creative idea and the hundred details that make it real.

Colourful event installation

Produced a wide range of high-impact experiences, including SUFFS Original Broadway Cast Recording launch programming, The Warriors listening events, Huda Beauty activations and Yale University presidential inauguration events.

Led production for 14 theatre shows, public festivals, campus experiences and intimate community gatherings.

01 · 2023 · Fundraising carnival

CAP Carnival

A one-day cultural fundraiser for 5,000+ patrons, spanning event design, vendors, social media, project management and influencer partnerships.

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02 · 2022 · Women-led festival

Estro Fest

A self-funded safe space for women, combining DJing, wellness, art therapy, talks, live performance and women-owned food businesses.

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03 · 2020 · Pakistan launch

Huda Beauty

A high-energy national launch led across influencers, event design, press, hotel production, DJs, vendors and collaborative giveaways.

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